X-BIONIC® is a Swiss sportswear brand, highly-recognized and awarded for its exceptional performance, design, and scientific approach to creating athletic apparel. Although a leading brand within their industry in the EU, the emerging company lacked presence in the American market.
The design challenge presented for their international web platform was to minimalize and re-structure all content and interfaces, mature the Swiss design aesthetic, and visually honor the sophistication and intricacy of the technology living within their products.